An all-in-one digital marketing powerhouse covering SEO, PPC, social media, and content marketing. While it has the industry's largest keyword database, its high cost and 'pay-walled' extra features make it a heavy investment for small teams.

The industry's most powerful backlink database and keyword research engine. While its data quality is unmatched, the 2025 credit-based pricing model means users are billed for every report and filter applied, leading to high costs for power users.