View all SEO Alternatives
Best Free Alternatives to Ahrefs
Stop paying $29 - $449/mo. Discover professional-grade tools that won't break your budget.
Category: SEOVerified for 2025
Top Recommended Replacements
SE Ranking
Best Overall Balance for 2025
Why we like it
Unlimited reporting on most plans; superior rank tracking accuracy; includes an 'AI Search Toolkit' to track visibility in ChatGPT and Gemini; much more affordable than Ahrefs.
Keep in mind
Backlink database, while massive, is still slightly smaller than Ahrefs' index.
Semrush
Best All-in-One Marketing Suite
Why we like it
Superior PPC and Social Media tools; includes a robust content marketing platform; database is nearly as large as Ahrefs; no 'per-report' credit system.
Keep in mind
The user interface is much more complex; the base plan is more expensive than Ahrefs Lite.
Ubersuggest
Best for Beginners & Small Blogs
Why we like it
The most affordable 'Pro' tool; lifetime license option is a huge money-saver; very simple, non-technical interface.
Keep in mind
Data accuracy and depth are lower than Ahrefs; limited advanced technical SEO features.
SEO PowerSuite
FREEBest Desktop Software (Unlimited Data)
Why we like it
No limits on keywords or projects; runs on your own hardware; powerful backlink auditing and technical site scanning; no 'credit' system.
Keep in mind
Desktop app only (no cloud access); requires high RAM; can be blocked by search engines if not used with a proxy.
Mangools (KWFinder)
Best User Experience
Why we like it
Most intuitive UI in the SEO space; KWFinder is arguably better than Ahrefs for finding long-tail keywords; highly budget-friendly.
Keep in mind
Smaller backlink index (LinkMiner); not intended for massive enterprise site audits.
Screaming Frog SEO Spider
FREEBest for Technical SEO Audits
Why we like it
The industry standard for site crawling; finds broken links, audit redirects, and analyzes page titles better than any cloud tool.
Keep in mind
Steep learning curve; it is a specialized technical tool, not a keyword research or backlink tool.
Serpstat
Best for Competitive Intelligence
Why we like it
Unique 'Tree View' for site structure analysis; excellent PPC and keyword overlap tools; very generous user seat pricing.
Keep in mind
Interface can feel slightly cluttered; backlink updates are slower than Ahrefs.
Majestic
Best for Backlink Specialists
Why we like it
The original backlink king; unique 'Trust Flow' and 'Citation Flow' metrics; massive historical link data.
Keep in mind
Lacks the modern keyword research and rank tracking features of a full SEO suite.
Ahrefs Webmaster Tools
FREEBest Free Essential for Site Owners
Why we like it
Free access to Site Explorer and Site Audit for your own verified domains; monitors 140+ technical issues.
Keep in mind
Only works for sites you own; cannot research competitors' data for free.