View all SEO Alternatives
Best Free Alternatives to Semrush
Stop paying $139.95/mo+. Discover professional-grade tools that won't break your budget.
Category: SEOVerified for 2025
Top Recommended Replacements
SE Ranking
Best Overall All-in-One Alternative
Why we like it
Nearly identical feature set to Semrush at 50% of the cost; includes accurate rank tracking and deep competitor insights.
Keep in mind
Database size is slightly smaller than Semrush for very niche international markets.
Ahrefs (Lite/Standard)
Best for Backlink Analysis
Why we like it
Widely considered to have the most accurate backlink crawler; superior 'Content Gap' and 'Site Explorer' tools.
Keep in mind
Switched to a 'credit-based' system that can become very expensive if you click too many reports.
Mangools
Best for Bloggers & Beginners
Why we like it
Beautiful, simple UI; the 'KWFinder' tool is excellent for finding low-difficulty keywords; very affordable.
Keep in mind
Lacks advanced enterprise features like technical site audits and social media management.
SEO PowerSuite
FREEBest for Desktop Power Users
Why we like it
Desktop software that allows for unlimited data crawling without monthly fees; includes rank tracking and backlink auditing.
Keep in mind
Requires local processing power; UI can feel heavy/clunky compared to modern SaaS cloud tools.
Ubersuggest
FREEBest Value with Lifetime Option
Why we like it
Offers a one-time payment 'Lifetime' plan; very easy to understand for non-SEO experts; great Chrome extension.
Keep in mind
Data is often cached and less 'real-time' than premium alternatives.
SpyFu
Best for Competitor PPC Research
Why we like it
Excellent history of competitor ad spend and organic ranking history; unlimited downloads on basic plans.
Keep in mind
Focuses heavily on US/UK/English data; international data is limited compared to Semrush.
Serpstat
Best Middle-Ground Suite
Why we like it
Solid all-in-one suite with a great API; often available on AppSumo lifetime deals for early-stage companies.
Keep in mind
Support can be slower than the 'Big Three' (Semrush/Ahrefs/Moz).
Seo Panel
FREEBest Open Source SEO Manager
Why we like it
Fully open-source and self-hostable; allows for custom plugins and unlimited site tracking on your own server.
Keep in mind
Requires manual setup and maintenance; lacks the massive third-party keyword databases of SaaS tools.
Google Search Console
FREEEssential for First-Party Data
Why we like it
100% accurate data directly from Google; essential for monitoring indexing issues and actual click-through rates.
Keep in mind
No competitor data; only shows data for sites you actually own.
Matomo (formerly Piwik)
FREEBest Privacy-First Analytics
Why we like it
Open-source alternative to Google Analytics; keeps 100% of data ownership; includes SEO keyword tracking integrations.
Keep in mind
Focuses more on user behavior than keyword competition.