The industry-standard cloud accounting platform. In late 2025, it is a fully AI-integrated system featuring 'Intuit Assist' for automated reconciliation and 'AI Agents' for autonomous bookkeeping. While it offers unmatched tax-readiness and ecosystem depth, its high subscription costs and complex tiered pricing continue to drive freelancers and micro-SMEs toward leaner alternatives.

A polished accounting suite designed for service-based professionals. In 2025, it excels with a highly intuitive UI, built-in time tracking, and AI-driven expense categorization. Despite its beauty, users often struggle with its restrictive client limits on lower tiers and the high $11/mo fee for every additional team member.