The industry-standard cloud accounting platform. In late 2025, it is a fully AI-integrated system featuring 'Intuit Assist' for automated reconciliation and 'AI Agents' for autonomous bookkeeping. While it offers unmatched tax-readiness and ecosystem depth, its high subscription costs and complex tiered pricing continue to drive freelancers and micro-SMEs toward leaner alternatives.

A cloud-based accounting platform known for its sleek UI and massive app marketplace. However, its entry-level plan is severely restricted (limit of 20 invoices), and frequent price hikes have made it expensive for small businesses that just need basic bookkeeping.