The industry-standard cloud accounting platform. In late 2025, it is a fully AI-integrated system featuring 'Intuit Assist' for automated reconciliation and 'AI Agents' for autonomous bookkeeping. While it offers unmatched tax-readiness and ecosystem depth, its high subscription costs and complex tiered pricing continue to drive freelancers and micro-SMEs toward leaner alternatives.

A popular Accounting tool that many users find too expensive or restrictive.