A cloud-accounting leader known for its clean UI and vast app ecosystem. In late 2025, it launched JAX, an AI superagent that allows users to manage their books via WhatsApp, SMS, or voice. While it remains a top choice for its 'Unlimited Users' policy, the November 2025 price increases have made it one of the more expensive options for mid-sized firms.

A cloud-based accounting platform known for its sleek UI and massive app marketplace. However, its entry-level plan is severely restricted (limit of 20 invoices), and frequent price hikes have made it expensive for small businesses that just need basic bookkeeping.