The most feature-dense security suite on the market. In 2025, it launched 'Genie' AI and Deepfake Protection to combat social engineering. While it offers unmatched identity restoration via LifeLock, users are often deterred by its high renewal rates, 'busy' interface, and the performance overhead of its all-in-one approach.

A high-end security suite that recently discontinued its free tier in late 2025. It differentiates itself by bundling a full VPN (Hotspot Shield) and 'Passwordless' login features. While it offers the most polished web-first experience, its high cost and lack of a permanent free version have driven budget-conscious users to competitors.