A comprehensive security suite that has pivoted toward identity restoration and AI-powered scam detection (McAfee Smart AI). While it is one of the few providers to offer 'Unlimited Device' protection, its aggressive renewal pricing and performance-heavy full scans make it a controversial choice for budget-conscious or performance-focused users.

The most feature-dense security suite on the market. In 2025, it launched 'Genie' AI and Deepfake Protection to combat social engineering. While it offers unmatched identity restoration via LifeLock, users are often deterred by its high renewal rates, 'busy' interface, and the performance overhead of its all-in-one approach.