The industry standard for real-time product visualization, rebranded as KeyShot Studio in late 2025. Version 2025.3 introduces OpenPBR and Cryptomatte support, a new Custom Pivot tool, and native AI Shots for local generative styling. While it remains the most user-friendly 'drag-and-drop' renderer for industrial designers, the recent price hike to $1,299/year and the transition to a rental-only model have made it a significant expense for solo creators.

The industry standard for production-grade rendering. V-Ray 7 (late 2025) introduces the AI Enhancer, AI Upscaler (up to 16K), and a procedural Night Sky system that simulates the Milky Way and Moon phases based on real-world coordinates. It remains the most versatile renderer, supporting nearly every major 3D platform. While it offers unmatched control, its steep learning curve and the transition to a mandatory subscription model continue to drive freelancers toward faster real-time or open-source alternatives.