The industry-standard non-linear editor (NLE) for film and social media. While it boasts a deep feature set and AI-powered 'Sensei' tools, its subscription-only model and occasional stability issues drive creators toward one-time purchase or open-source solutions.

The quintessential 'prosumer' editor, bridging the gap between basic tools and professional NLEs. The late 2025 'v15' update introduced AI Mate, Dual-Timeline editing, and AI Video Enhancer. It features an massive library of stock assets and transitions, making it ideal for social media creators. However, some advanced AI features now require a separate 'AI Credit' balance, and the export watermark in the free version remains a hurdle.