The industry-standard non-linear editor (NLE) for film and social media. While it boasts a deep feature set and AI-powered 'Sensei' tools, its subscription-only model and occasional stability issues drive creators toward one-time purchase or open-source solutions.

A high-performance NLE famous for its rendering speed and massive effect library. The late 2025 update features 'Character Motion Swap' (animating photos from video references), AI Text-to-Video, and 'Auto Editing' which turns raw footage into highlight reels in seconds. While it offers a perpetual license, its '365' subscription is the only way to access the monthly AI credit allowance for generative tools.