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Best Free Alternatives to Qualtrics XM (2025 Edition)
Stop paying $5,040/yr (Strategic Research) / $20k+ (Enterprise). Discover professional-grade tools that won't break your budget.
Category: Experience Management / Enterprise SurveysVerified for 2025
Top Recommended Replacements
Alchemer (formerly SurveyGizmo)
Best Middle-Ground Alternative
Why we like it
Offers nearly the same logic depth as Qualtrics (piping, branching, custom scripting) at a fraction of the enterprise cost; much more intuitive for individual researchers; high security compliance.
Keep in mind
Lacks the massive 'AI Assistant' ecosystems and deep 'Employee Experience' (EX) hierarchy tools found in Qualtrics suites.
LimeSurvey 7.0
FREEBest for Privacy-First Research
Why we like it
100% open-source and self-hostable; essential for academic or government research requiring data sovereignty; no response limits in the community edition; recently updated with a more modern 2025 UI.
Keep in mind
Requires technical expertise for server management; lacks built-in panels and integrated AI text analytics.
Medallia
Best Enterprise Rival (CX Focus)
Why we like it
The direct enterprise rival; superior for 'Voice of the Customer' in retail and hospitality; incredible real-time omnichannel feedback (social, video, web).
Keep in mind
Equally expensive (or more) than Qualtrics; strictly focused on enterprise CX/EX rather than general-purpose academic research.
QuestionPro
FREEBest for Academic Research
Why we like it
Includes advanced research tools like Conjoint Analysis and MaxDiff; provides a free 'Essentials' version for academics; world-class 24/7 support.
Keep in mind
The interface can feel slightly dated compared to modern tools like Typeform; advanced logic features are locked behind high-tier subscriptions.
SurveyMonkey Enterprise
Best for Speed and Intuition
Why we like it
Much faster to deploy than Qualtrics; users report seeing ROI in half the time; its 'Genius' AI is more user-friendly for non-data scientists.
Keep in mind
Analytics engine is less powerful than Qualtrics' StatsIQ; limited support for complex multi-level organizational hierarchies.
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