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Best Free Alternatives to Moz Pro
Stop paying $49/mo (Starter) - $99/mo (Standard). Discover professional-grade tools that won't break your budget.
Category: All-in-One SEO SuiteVerified for 2025
Top Recommended Replacements
SE Ranking
Best Overall Value for Agencies
Why we like it
Includes daily rank tracking, technical audits, and a built-in 'Marketing Plan' for free; 2025 update features a powerful AI Content Editor; very generous seat limits.
Keep in mind
The backlink index is smaller than Ahrefs/Semrush; historical data is limited in the entry-level 'Essential' plan.
Mangools (KWFinder)
FREEBest for Beginners & Budget
Why we like it
The most beautiful and simple UI in the SEO world; KWFinder is world-class for finding low-difficulty keywords; includes 'SiteProfiler' for quick Moz-style metrics.
Keep in mind
Lacks the deep technical 'Site Crawl' and competitive 'Gap Analysis' found in Moz Pro or SE Ranking.
Serpstat
Best for Competitive Research
Why we like it
Excellent 'Tree View' for competitor keyword analysis; high-speed API for developers; includes a versatile 'Batch Analysis' tool for comparing hundreds of domains at once.
Keep in mind
The interface is utilitarian and can be cluttered; customer support is primarily via chat/email with varying response times.
Rank Math (WordPress Plugin)
FREEBest for WordPress Developers
Why we like it
The most powerful SEO plugin in 2025; includes a built-in 'Content AI', Rank Tracker, and Schema Generator; integrates directly with Google Search Console.
Keep in mind
Strictly limited to the WordPress environment; does not provide a standalone domain analyzer or global backlink database.
Ahrefs (Lite)
Best for Backlink Analysis
Why we like it
The industry's fastest backlink crawler; incredible 'Content Explorer' for finding viral topics; high-precision data that professional SEOs swear by.
Keep in mind
Strict credit-based system (costs can spike); no longer offers a free trial; Lite plan limits many of its best historical features.
Semrush (Pro)
Best All-in-One for AI Visibility
Why we like it
Now includes 'AI Overviews' tracking to see how you rank in AI search; unmatched keyword magic tool; superior PPC and Social Media modules.
Keep in mind
Most expensive entry price on the list; many tools (like Local SEO and Trends) require additional monthly add-ons.
Screaming Frog
FREEBest for Technical SEO Audits
Why we like it
The gold standard for finding broken links, duplicate content, and redirect chains; desktop-based for maximum speed and data privacy.
Keep in mind
Not a cloud tool (it runs on your machine); steep learning curve; no 'Keyword Research' or 'Backlink' databases—strictly for auditing.
Ubersuggest
FREEBest for Small Business Simplicity
Why we like it
Very low monthly cost with a 'Lifetime' purchase option; great Chrome extension; includes simple step-by-step SEO 'tasks' for beginners.
Keep in mind
Keyword and backlink data is often delayed or less accurate than premium competitors; free tier is heavily restricted.
Surfer SEO
Best for Content Optimization
Why we like it
Uses NLP (Natural Language Processing) to tell you exactly how to write to rank #1; excellent 'Topical Authority' mapping; works inside Google Docs.
Keep in mind
Not a full SEO suite (no deep backlink or technical audit tools); expensive for users who aren't high-volume content creators.
SEO PowerSuite
FREEBest for Unlimited Everything
Why we like it
Desktop software that allows for unlimited keywords, projects, and backlinks; high privacy as data stays on your local drive; one-time annual fee.
Keep in mind
Requires a powerful computer to run large crawls; no mobile app; UI can feel 'old-school' to modern web-app users.
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