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Best Free Alternatives to Klaviyo
Stop paying $20 - $2,000+/mo. Discover professional-grade tools that won't break your budget.
Category: E-commerce Marketing / CRMVerified for 2025
Top Recommended Replacements
Omnisend
FREEBest Direct E-com Alternative
Why we like it
Built specifically for e-commerce (Shopify/BigCommerce); free tier allows 500 emails/mo and includes all pro features (automation, SMS, popups) without restricting access; SMS pricing is often better than Klaviyo's.
Keep in mind
The email design editor is slightly less flexible than Klaviyo's; reporting on custom events is less granular.
Brevo (formerly Sendinblue)
Best for Cost Savings
Why we like it
Charges by **emails sent**, not contacts stored. You can have 1 million contacts for free and only pay when you email them; significantly cheaper for brands with large, low-engagement lists.
Keep in mind
The Shopify integration is deeper than Mailchimp but less 'native' than Klaviyo; segmentation speed is slower on massive lists.
Shopify Email
Best for Starters
Why we like it
The native option living inside your Shopify admin; 10,000 emails/month for free; $1 per 1,000 emails after that; zero markup on your contact list size.
Keep in mind
Very basic automation (no complex 'if/then' branching); limited design templates compared to Klaviyo.
MailerLite
FREEBest for Clean Design
Why we like it
Incredibly clean interface; very generous free tier (12,000 emails/mo for 1,000 subscribers); connects to Shopify for basic automations (abandoned cart) at a fraction of the cost.
Keep in mind
Strict approval process for new accounts; less 'data-heavy' analytics than Klaviyo.
Sendlane
Best for Deliverability
Why we like it
Direct Klaviyo competitor focused on high-volume merchants; offers unified email+SMS reviews; known for superior white-glove support and deliverability infrastructure.
Keep in mind
Pricing is comparable to Klaviyo (premium), so it's a switch for quality/support rather than pure cost savings.
Privy
FREEBest for List Growth
Why we like it
Started as a popup tool, now a full marketing suite; excellent at converting visitors into subscribers; free tier includes email and popups for small stores.
Keep in mind
As you scale, the pricing can get as high as Klaviyo; interface can feel cluttered.
Drip
Best for DTC Brands
Why we like it
Focuses purely on DTC (Direct-to-Consumer) brands; colorful, easy-to-use interface that simplifies complex segmentation; flat pricing structure that is often more predictable.
Keep in mind
Smaller integration ecosystem than Klaviyo.
ConvertKit (Kit)
FREEBest for Creator-Merchants
Why we like it
If you are a YouTuber or Influencer selling merch on Shopify, this is better than Klaviyo; focuses on 'text-based' emails that feel personal; excellent deliverability.
Keep in mind
Lacks the deep e-commerce analytics (e.g., 'Revenue per Recipient') that hardcore merchants need.
Marsello
Best for Retail (POS)
Why we like it
Combines Email, SMS, and Loyalty program in one; perfect if you have both a physical store (Shopify POS) and an online store; integrates loyalty points directly into emails.
Keep in mind
Email editor is more basic than Klaviyo's.
Seguno
FREEBest Native App
Why we like it
Lives 100% inside the Shopify admin (no separate login); feels like a part of Shopify; pricing is very competitive for small shops.
Keep in mind
Only works with Shopify; limited feature set compared to standalone platforms.
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