View all Sales & Marketing Automation Alternatives
Best Free Alternatives to Keap (Pro/Max)
Stop paying $249/mo (Pro) - $499/mo (Max). Discover professional-grade tools that won't break your budget.
Category: Sales & Marketing AutomationVerified for 2025
Top Recommended Replacements
FluentCRM
Best for WordPress Developers
Why we like it
Lives entirely inside WordPress; unlimited contacts and emails; no monthly SaaS fees; integrates perfectly with WooCommerce, LearnDash, and Elementor.
Keep in mind
Requires you to manage your own email sending service (Amazon SES, Mailgun); strictly limited to the WordPress environment.
Mautic
FREEBest for Data Sovereignty
Why we like it
100% free and open-source; 2025 version (Mautic 7) features a modern 'Carbon' UI; unlimited automation flows; zero vendor lock-in.
Keep in mind
Requires high technical expertise to install and maintain; email deliverability is entirely your responsibility; steep learning curve for non-developers.
ActiveCampaign
Best Automation Powerhouse
Why we like it
Widely considered the best automation builder in the industry; superior lead scoring and site tracking; offers a 'Lite' plan that is 10x cheaper than Keap for beginners.
Keep in mind
The price scales rapidly as your contact list grows; the CRM features are less robust than Keap's for actual pipeline management on lower tiers.
GoHighLevel
Best for Agencies & Funnel-Builders
Why we like it
Unlimited contacts and users; includes a full website/funnel builder, appointment booking, and reputation management; white-labeling options for your clients.
Keep in mind
Extremely dense feature set can be overwhelming; customer support can be slow due to massive user growth in 2025.
Brevo (formerly Sendinblue)
FREEBest Value for Money
Why we like it
Pricing is based on email volume, not contact count (unlimited contacts on all plans); includes a built-in CRM, WhatsApp marketing, and transactional emails.
Keep in mind
The CRM is basic compared to Keap or ActiveCampaign; automation logic is simpler and less suited for complex multi-branch journeys.
Encharge
Best for SaaS & App Developers
Why we like it
Built for 'Behavioral' automation (e.g., 'If user hasn't logged in for 3 days, send X'); deep native integrations with HubSpot, Segment, and Stripe.
Keep in mind
Relatively small community compared to Keap or HubSpot; lacks the built-in invoicing and payment tools of Keap.
Ontraport
Best for Information Marketers
Why we like it
Superior at managing digital products and membership sites; includes built-in 'Dynamic CMS' for creating custom user portals without extra plugins.
Keep in mind
The user interface, while improved in 2025, still feels more technical and less 'friendly' than Keap or GoHighLevel.
Groundhogg (WordPress)
Best 'WP-Native' Keap Alternative
Why we like it
Specifically marketed as the 'Infusionsoft for WordPress'; includes funnel builders and lead tracking directly in the WP admin; excellent flat-rate pricing.
Keep in mind
Requires a collection of paid extensions for full functionality; UI is native WP (not as slick as a standalone SaaS).
GetResponse
FREEBest for Funnel Newbies
Why we like it
Includes 'Conversion Funnels' that pre-map your entire sales journey; built-in webinar hosting; very strong AI subject line and content generator.
Keep in mind
Automation builder can feel clunky on very large, complex workflows; CRM features are supplementary to the email tools.
Zoho CRM Plus
FREEBest for Integrated Business Ops
Why we like it
Includes CRM, Marketing Automation, Projects, and Social Media in one suite; 'Zia' AI provides deep sales predictions and sentiment analysis.
Keep in mind
Setup is notoriously complex; requires significant time to 'standardize' the data across all the different Zoho apps.
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