View all Marketing Automation Alternatives
Best Free Alternatives to HubSpot Marketing Hub
Stop paying $15 - $3,600+/mo. Discover professional-grade tools that won't break your budget.
Category: Marketing AutomationVerified for 2025
Top Recommended Replacements
Mautic
FREEBest Overall Open Source Automation
Why we like it
100% data sovereignty; unlimited contacts and campaigns; powerful visual builder; no subscription fees if self-hosted.
Keep in mind
Requires a dedicated server and technical knowledge to install and maintain; no built-in email 'sending' (requires AWS SES or similar).
Brevo (Sendinblue)
FREEBest for Scalable Sending
Why we like it
Unlimited contact storage on all plans; you only pay for the emails you actually send; includes SMS, WhatsApp, and a built-in CRM.
Keep in mind
The automation builder is less 'surgical' than HubSpot's; landing page builder feels more limited.
ActiveCampaign
Best AI-Powered Automation Logic
Why we like it
Superior visual journey builder; new 'Active Intelligence' automates lead scoring and content suggestions; over 900+ native integrations.
Keep in mind
No free plan; pricing scales sharply as your subscriber list grows; the interface can feel cluttered.
Klaviyo
FREEBest for E-commerce (Shopify/Woo)
Why we like it
Industry-leading behavioral tracking; predictive analytics (tells you when a customer is likely to buy again); deep e-commerce data integration.
Keep in mind
Specifically built for online stores; lacks the B2B 'Inbound' tools (like SEO and Blogging) found in HubSpot.
EngageBay
FREEBest All-in-One for Small Teams
Why we like it
Nearly a 1:1 clone of HubSpot's feature set at 1/10th of the price; includes Sales, Marketing, and Service 'Hubs' in one platform.
Keep in mind
Email deliverability can sometimes lag behind premium providers; smaller community for troubleshooting.
Listmonk
FREEBest High-Performance Self-Hosted Mailer
Why we like it
Extremely fast (written in Go); can send millions of emails with minimal CPU usage; very clean and modern interface; 100% private.
Keep in mind
Focused strictly on email/newsletters; lacks the 'Automation Workflows' and CRM features of Mautic or HubSpot.
Zoho Marketing Plus
Best Unified Budget Suite
Why we like it
Unifies email, social media, webinars, and surveys into one dashboard; excellent value for money; deep integration with Zoho CRM.
Keep in mind
User interface follows the 'Zoho' aesthetic, which can feel dated or fragmented to some users.
Keila
FREEBest Modern 'Libre' Newsletter Tool
Why we like it
Built with Elixir for stability; privacy-focused; very simple to get started; supports easy data imports and custom tags.
Keep in mind
Limited 'Automation' logic; primarily a tool for sending newsletters rather than complex marketing funnels.
ConvertMate
Best for AI Presence & Lead Gen
Why we like it
Modern 2025 tool; uses AI agents to monitor your brand visibility in LLMs (ChatGPT/Claude); handles multi-channel content automatically.
Keep in mind
Newer platform; smaller integration library than legacy suites like HubSpot or ActiveCampaign.
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