View all Product Analytics Alternatives
Best Free Alternatives to Heap (Contentsquare)
Stop paying $3,600 - $79,000+/yr. Discover professional-grade tools that won't break your budget.
Category: Product AnalyticsVerified for 2025
Top Recommended Replacements
PostHog
FREEBest Direct Like-for-Like
Why we like it
The most comprehensive open-source alternative; includes autocapture, session replays, feature flags, and A/B testing in one script; first 1M events/mo are free; transparent pricing calculator means no sales calls needed for smaller teams.
Keep in mind
The technical UI has a steeper learning curve for non-data-analysts compared to Heap.
June.so
FREEBest for B2B Startups
Why we like it
Designed for B2B SaaS; turns raw data into human-readable reports (e.g., 'Power Users', 'Retention by Cohort') automatically; integrates with Segment or RudderStack; much simpler to set up than Heap.
Keep in mind
Does not support native 'Autocapture'; you must define your events manually via a CDP or tracking script.
Mixpanel
FREEBest for High-Volume Data
Why we like it
The industry standard for funnel and cohort analysis; their 2025 pricing model is extremely aggressive and often 50-70% cheaper than Heap for high-volume apps; world-class UI for exploring data.
Keep in mind
Requires manual event instrumentation; no retroactive tracking for events you haven't tagged yet.
Matomo
FREEBest for Privacy/GDPR
Why we like it
Complete data ownership; no data sampling; self-hosted version is 100% free; includes heatmaps and session recordings (features often gated behind high tiers in Heap).
Keep in mind
Lacks the advanced 'Product Analytics' depth (like behavioral cohorting) found in Heap.
Plausible Analytics
FREEBest Lightweight Alternative
Why we like it
Simple, privacy-focused, and 100% open-source; perfect for teams that find Heap's dashboards 'overwhelming'; no cookies, no tracking pixels, just pure traffic data.
Keep in mind
Not a product analytics tool; cannot track individual user journeys or complex app states.
Fullstory
FREEBest for Visual Debugging
Why we like it
Unrivaled session replay quality; includes 'Frustration Signals' (rage clicks, thrashed cursor) automatically; better for 'seeing' what users do than just 'graphing' it.
Keep in mind
Can be even more expensive than Heap at the Enterprise level.
Vemetric
FREEBest 2025 Privacy Choice
Why we like it
A new, open-source contender for 2025; provides a unified view of website performance and product interactions without cookies; European-hosted for GDPR peace of mind.
Keep in mind
Younger ecosystem with fewer third-party integrations.
Snowplow
FREEBest for Data Engineers
Why we like it
Gives you absolute control over the data schema; data is delivered directly to your warehouse (BigQuery/Snowflake) in a clean format; zero per-user 'tax'.
Keep in mind
Requires a dedicated data engineer to manage; not for marketing teams who want 'drag-and-drop' charts.
LogRocket
FREEBest for Technical PMs
Why we like it
Integrates session recording with network logs and error tracking; allows you to see the 'console error' that caused a user to drop off a funnel.
Keep in mind
Lacks the deep business-intelligence charting found in Heap's 'Illuminate' suite.
Factors.ai
FREEBest for GTM Alignment
Why we like it
Combines web analytics with CRM data (Salesforce/HubSpot); allows you to see which product actions lead to the most revenue; cheaper entry point for B2B teams.
Keep in mind
More of a marketing/attribution tool than a pure 'Product' experimentation tool.
Microsoft Clarity
FREEBest for Free Session Replay
Why we like it
100% free with no caps on recordings or heatmaps; perfect for 'Unbundling' the expensive session-replay add-ons from Heap.
Keep in mind
Lacks the quantitative funnel analysis and cohort building of Heap.
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