View all Ecommerce Marketing Automation Alternatives
Best Free Alternatives to Drip (Ecommerce Automation)
Stop paying $39/mo (up to 2,500 contacts) - $1,500+/mo (Enterprise). Discover professional-grade tools that won't break your budget.
Category: Ecommerce Marketing AutomationVerified for 2025
Top Recommended Replacements
Omnisend
FREEBest All-in-One Value
Why we like it
The most generous free plan for ecommerce (includes SMS and push); incredible library of pre-built 'recipes' for abandoned carts and welcome series; 2025 AI 'Copilot' automates segment building.
Keep in mind
The automation builder is less 'free-form' than Drip's; email design flexibility is slightly more restricted to grid-based layouts.
Klaviyo
FREEBest for Data Power-Users
Why we like it
The gold standard for Shopify users; predictive analytics can guess a customer's 'next purchase date'; unmatched segmentation based on specific item SKUs and purchase frequency.
Keep in mind
High learning curve; pricing scales aggressively and can become significantly more expensive than Drip as your list grows; complex reporting can be overwhelming.
Brevo (formerly Sendinblue)
FREEBest for Unlimited Contacts
Why we like it
You pay for email volume, not contact count—ideal for stores with large but low-frequency lists; includes native WhatsApp marketing and transactional SMTP.
Keep in mind
The automation logic for ecommerce is less specialized (e.g., harder to track specific product-category browse behavior) than Drip or Klaviyo.
MailerLite
FREEBest for Simplicity & Speed
Why we like it
The most intuitive drag-and-drop editor; excellent deliverability; 'Advanced' features like landing pages and dynamic content blocks are available on the free/low-cost tiers.
Keep in mind
Lacks the deep 'Revenue Attribution' and e-commerce-specific dashboards found in Drip; not built for complex DTC funnel logic.
Privy
FREEBest for On-Site Conversions
Why we like it
Combines email marketing with the industry's best popup and spin-to-win tools; laser-focused on moving users from 'Browsing' to 'Buying' in one session.
Keep in mind
The email automation builder is basic compared to Drip; the focus is heavily on 'Growth' rather than long-term customer lifecycle management.
ActiveCampaign
Best for Advanced Branching
Why we like it
Elite-level automation logic (if/then/wait/else); built-in CRM for tracking high-ticket sales; unmatched 'Conditional Content' where different users see different parts of the same email.
Keep in mind
No 'forever free' plan; e-commerce integrations, while solid, aren't as 'native' or revenue-centric as Klaviyo or Drip.
Kibo (formerly Seguno)
FREEBest for Shopify Purists
Why we like it
Lives entirely inside the Shopify Admin—no separate login; incredibly fast; very affordable; prevents common email mistakes automatically.
Keep in mind
Strictly for Shopify; limited automation flexibility for brands that want to build bespoke, multi-branch customer journeys.
Systeme.io
FREEBest for Funnel-Based Sales
Why we like it
Includes course hosting, affiliate management, and email in one tool; best free plan in the industry (2,000 contacts for $0); great for selling digital products alongside physical.
Keep in mind
The 'Ecommerce' logic is geared toward funnels rather than a traditional multi-category store catalog.
SmartrMail
FREEBest for Automated Product Recs
Why we like it
Specifically built to send 'Recommended Products' automatically based on what the user viewed; very simple setup for busy store owners.
Keep in mind
The automation builder is less sophisticated for non-product-based triggers; smaller library of high-end templates.
Klaviyo 'One' (Lite)
FREEBest Entry Point
Why we like it
Gives you the full power of Klaviyo's data engine for free up to 250 contacts; perfect for testing if you actually need advanced data before paying.
Keep in mind
Very low sending limits (500 per month) on the free plan.
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