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Best Free Alternatives to Crazy Egg
Stop paying $29/mo (Starter) - $249/mo (Pro). Discover professional-grade tools that won't break your budget.
Category: Behavioral Analytics & CROVerified for 2025
Top Recommended Replacements
Microsoft Clarity
FREEThe Gold Standard for Zero Budget
Why we like it
100% free with unlimited heatmaps and sessions; zero data sampling; features 'Copilot' AI to summarize user friction and 'Rage Click' detection; GDPR/CCPA compliant out of the box.
Keep in mind
Lacks the built-in A/B testing and visual editor found in Crazy Egg; data retention is shorter (30–90 days) compared to Crazy Egg's 2-year history.
Lucky Orange
FREEBest for Real-Time Sales & Support
Why we like it
Includes a 'Live Visitor' view where you can watch users in real-time and even chat with them; dynamic heatmaps for popups and menus; advanced form analytics to identify drop-off fields.
Keep in mind
The dashboard can be information-dense and overwhelming for beginners; the free tier is capped at 500 monthly sessions.
VWO Insights
FREEBest for Serious A/B Testers
Why we like it
Deepest integration between heatmaps and experimental testing; allows you to run heatmaps specifically on 'Winning' variants; highly sophisticated segmentation.
Keep in mind
High enterprise cost for the full suite; steeper learning curve than Crazy Egg's simplified visual editor.
Mouseflow
FREEBest for Technical UX Audits
Why we like it
Automatically calculates a 'Friction Score' for every session; includes 6 types of heatmaps (click, scroll, attention, movement, geo, and live); excellent funnel analysis.
Keep in mind
Historical data retention is limited on lower tiers; interface feels more like a developer tool than a marketing tool.
Plerdy
FREEBest for SEO & UX Hybrid
Why we like it
Unique tool that maps SEO data (tags, keywords) alongside heatmaps; helps you see if a user's click behavior is aligned with the page's search intent; very affordable.
Keep in mind
The 'everything and the kitchen sink' approach leads to a cluttered UI; session recordings can sometimes feel less smooth than Hotjar or Clarity.
Hotjar
FREEBest for User Feedback
Why we like it
The most user-friendly interface; superior survey and 'Feedback Widget' capabilities; massive community and integration library.
Keep in mind
Pricing is fragmented across different products (Observe, Ask, Engage); sampling limits on the free plan can be restrictive.
UXWizz
Best for Data Privacy Purists
Why we like it
A self-hosted alternative (like Matomo) where you own 100% of your data; no monthly subscription fees; avoids being blocked by most ad-blockers.
Keep in mind
Requires technical setup on your own server; no managed cloud version for users who want 'plug-and-play'.
Smartlook
FREEBest for Mobile & Web Hybrid
Why we like it
Records sessions on native mobile apps (iOS/Android) as well as web; allows for event-based filtering (e.g., 'Show me sessions where the user clicked Pay').
Keep in mind
More expensive entry point; focuses heavily on product analytics which may be overkill for simple content sites.
Aurora Heatmap (WordPress Native)
FREEBest for WordPress Minimalists
Why we like it
A 'native' WordPress plugin that stores data in your own database; zero external scripts; very fast and simple; no account creation required.
Keep in mind
Lacks session recordings and A/B testing; basic heatmapping only; can bloat your WP database if not managed properly.
Contentsquare
Best for Enterprise Big Data
Why we like it
AI-powered insights that predict revenue impact of UX changes; handles millions of sessions without lag; elite-level security and compliance.
Keep in mind
No transparent pricing (extremely expensive); requires a dedicated analyst to manage effectively.
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