View all Product Analytics Alternatives
Best Free Alternatives to Amplitude
Stop paying $0 - $995+/mo. Discover professional-grade tools that won't break your budget.
Category: Product AnalyticsVerified for 2025
Top Recommended Replacements
PostHog
FREEBest for Technical Teams
Why we like it
The 'Product OS' alternative; combines analytics, session replays, feature flags, and A/B testing in one tool; first 1M events/mo are free; open-source and self-hostable for total data control; transparent SQL access to raw data.
Keep in mind
The UI is developer-centric and can be overwhelming for non-technical marketing users.
Mixpanel
FREEBest for Non-Technical Users
Why we like it
More intuitive UI than Amplitude; recently shifted to a very aggressive 'Growth' pricing model that is more affordable for startups; excels at fast setup and marketing-focused funnel reporting.
Keep in mind
Advanced features like 'Group Analytics' and data pipelines are expensive add-ons.
June.so
FREEBest for B2B SaaS
Why we like it
Built specifically for B2B product managers; turns complex SQL into 'human-readable' templates (e.g., 'Power Users', 'Slipping Away'); works on top of Segment or RudderStack; focused on companies, not just users.
Keep in mind
Less flexible than Amplitude for custom, high-granularity behavioral queries.
Heap
FREEBest for 'Autocapture'
Why we like it
The 'no-code' analytics tool; captures every click and pageview automatically without manual tagging; allows you to define 'events' retroactively, ensuring you never miss data.
Keep in mind
Pricing is famously opaque and can scale even faster than Amplitude; high data noise due to capturing everything.
LogRocket
FREEBest for Debugging
Why we like it
Combines traditional analytics with session replay and error tracking; allows PMs to see *why* users are dropping off a funnel by watching the actual session replay.
Keep in mind
More focused on frontend performance and bug-fixing than deep behavioral 'North Star' metric tracking.
Matomo
FREEBest for Privacy/GDPR
Why we like it
The leading ethical alternative; no data sampling; you own 100% of the data; excellent for government or healthcare sectors with strict compliance needs.
Keep in mind
The interface feels like legacy Google Analytics; lacks the modern 'Product funnel' and 'Cohort' polish of Amplitude.
Pendo
FREEBest for User Onboarding
Why we like it
Combines analytics with in-app guides and NPS surveys; allows you to not just *track* behavior but *change* it by triggering tooltips based on user actions.
Keep in mind
Analytics depth is secondary to the engagement features; very expensive at the enterprise level.
Umami
FREEBest Lightweight Alternative
Why we like it
A simple, privacy-focused alternative to Google Analytics; fast, lightweight, and perfect for landing pages or simple web apps; completely open-source.
Keep in mind
Lacks the behavioral cohorting and advanced funnels of a true product analytics tool.
Indicative
FREEBest Warehouse-Native
Why we like it
Connects directly to your data warehouse (Snowflake/BigQuery); no need to duplicate your data into a proprietary analytics silo; avoids 'sync latency'.
Keep in mind
Owned by mParticle; future standalone support/pricing is often tied to their CDP.
Microsoft Clarity
FREEBest for Free Heatmaps
Why we like it
100% free forever with unlimited sessions; provides heatmaps and session replays with no caps; great 'quick win' for UX improvement.
Keep in mind
Very limited quantitate analytics; no cohort building or LTV tracking.
Need more options?
Explore our full directory of Product Analytics software alternatives.
Browse the Product Analytics Hub