View all Cross-Channel Marketing Automation Alternatives
Best Free Alternatives to ActiveCampaign (Breeze AI Edition)
Stop paying $15/mo (Starter) - $149/mo (Pro for 1k contacts). Discover professional-grade tools that won't break your budget.
Category: Cross-Channel Marketing AutomationVerified for 2025
Top Recommended Replacements
Brevo (formerly Sendinblue)
FREEBest Value for High-Volume Sending
Why we like it
Unlimited contacts on all plans; pricing is based on email volume, not list size; includes a built-in CRM, WhatsApp marketing, and transactional emails (SMTP) in one dashboard.
Keep in mind
The automation builder is powerful but lacks the 'Conditional Content' and complex logic branches found in ActiveCampaign's Pro tier.
FluentCRM (WordPress Native)
Best for WordPress Developers
Why we like it
Lives entirely inside your WordPress dashboard; unlimited contacts and emails for a flat annual fee; zero 'success tax'—costs don't go up as you grow; lightning-fast performance.
Keep in mind
Requires a separate SMTP provider (like Amazon SES or Mailgun) to send the emails; strictly limited to the WordPress environment.
Kit (formerly ConvertKit)
FREEBest for Creators & Newsletters
Why we like it
Superior visual automation for digital product sales; includes a 'Creator Network' to help you find new subscribers; very clean, focused interface for bloggers.
Keep in mind
The CRM features are basic (tags/segments only); lacks the deep B2B sales pipeline and lead scoring of ActiveCampaign.
Omnisend
FREEBest for E-commerce & WooCommerce
Why we like it
Deep native integration with WooCommerce; features pre-built 'Abandoned Cart' and 'Product Recommender' automations; handles SMS and Push notifications seamlessly.
Keep in mind
The 'Standard' plan has strict email send limits; reporting is focused on 'Sales' rather than general engagement metrics.
MailerLite
FREEBest for Simplicity & ROI
Why we like it
The most intuitive automation builder for beginners; includes high-end features like A/B testing and landing pages on the free plan; excellent drag-and-drop editor.
Keep in mind
Lacks 'Event Tracking' (e.g., 'Trigger when user clicks X button on my site') unless you upgrade to their Advanced plan.
Mautic
FREEBest for Open Source Power Users
Why we like it
Total control over your data; no monthly subscription; includes deep web-tracking and lead scoring capabilities; 2025 version features a modern, fast UI.
Keep in mind
Requires significant technical knowledge to host and maintain; deliverability is entirely your responsibility.
HubSpot Marketing Starter
FREEBest for CRM-First Teams
Why we like it
World-class CRM data flows directly into your emails; includes 'Breeze AI' for content generation; extremely polished mobile app for managing leads on the go.
Keep in mind
The 'Marketing Pro' jump is massive ($800/mo+), meaning you can get trapped in a basic tier or forced into an enterprise budget very quickly.
GoHighLevel
Best for Agencies & Local SEO
Why we like it
Unlimited contacts and users; includes funnels, reputation management, and appointment booking; the 'Snapshot' feature allows you to clone automations for clients in one click.
Keep in mind
High learning curve; the interface can be overwhelming due to the sheer number of non-email tools included.
GetResponse
FREEBest for Funnels & Webinars
Why we like it
Includes built-in webinar hosting; features 'Conversion Funnels' that pre-map the entire journey from ad to sale; very strong AI subject line generator.
Keep in mind
Automation flows can be buggy on mobile browsers; some advanced segmentation is slower than ActiveCampaign's real-time engine.
Encharge
Best for SaaS & App Developers
Why we like it
Built for 'behavioral' automation; captures user events from your app (Next.js/Node) and triggers emails accordingly; excellent UI for mapping complex user journeys.
Keep in mind
Relatively small integration library compared to ActiveCampaign's 900+ apps; no 'forever free' plan.
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